Respondent Validation
Getting qualified respondents for your qualitative market research can be frustrating and filled with worry. That's because recruiters don't always recruit qualified respondents. And, sadly, respondents don't always tell the truth. We know. We're Aaron-Abrams Field Support Services. For more than 20 years we've been helping qualitative market researchers like you get the quality respondents you need.
We also know you're spending a fortune on respondents. And that you deserve qualified respondents. You also deserve to know if any scheduled respondents aren't qualified. And you deserve to know while recruiting is still underway, while there's time to do something about it.
That's why you need Respondent Auditor.™ The industry's first unbiased, third-party respondent verification service exclusively for qualitative market researchers. Respondent Auditor takes the confusion and guesswork out of getting quality respondents for your qualitative market research.
How Respondent Auditor™ works
You have respondents recruited using your favorite respondent recruiting service. You supply us with your list of respondents. Our team of on-staff respondent auditors performs a two-step verification procedure: First, "background checks" are conducted to verify that your respondents are who—and what—they say they are. Next, we personally contact each respondent by telephone and verify their vital screening criteria. We report our unbiased findings directly to you. You rest assured knowing that you are always getting the quality respondents you need, no matter the source!
How you benefit . . .
- Improve the quality of your respondents—and your show rate
- Reduce—even eliminate—language barriers, professional respondents, needless cancellations and no shows
- Identify potentially costly problems before they arise, not minutes before your research is about to start
- Say goodbye to respondents who shouldn't be in your research—and who shouldn't have been recruited in the first place
- Get your peace of mind back knowing that the quality of your respondents—and your reputation—are being looked after
Answers to common questions . . .
Q. What does respondent auditing cost?
A. Your cost starts at just $4.95 per verified respondent.
Q. What makes you qualified to audit respondents?
A. Our credentials speak for themselves. Of course, references are available upon request.
Q. Don't focus group facilities rescreen respondents in their lobby prior to the groups?
A. Yes, but that's not the time to learn that you have respondents who don't qualify.
Q. What happens if an inconsistency or potential problem is discovered?
A. That’s up to you. We simply inform you that our verification process revealed a discrepancy or possible red flag.
Q. How do you guard against "professional respondents"?
A. Some professional respondents give themselves away before attending your research. Unfortunately, others don't. Although we are not always able to spot cheaters prior to your research, we can help you identify respondents who are too wise to the research process, or respondents who are being untruthful.
Q. What if a respondent cancels because of your call?
A. There's no reason for a respondent who is told to expect a verification call to cancel unless they were planning to cancel anyway, or were marginally interested to begin with. You pay for respondent recruiting whether respondents show up or not. So weeding these respondents out sooner than later benefits you and your research.
Q. Why should focus facilities and recruiters allow you to rescreen their respondents?
A. Two reasons. First, we work with recruiters, not against them. We want to help researchers get what they're expecting, and paying for. Second, because we assume 100% liability and responsibility for respondent accuracy for screening questions that we authenticate.
Q. How many times do you try to reach each respondent?
A. We recommend making three attempts to reach respondents. We don't badger respondents. We don't leave messages.
Q. What happens if you're unable to verify a respondent after three attempts?
A. Respondents who are eager to attend your research know that our call is part of the process. For respondents we can't get in touch with, we let you decide what's next.
Q. Do you add our respondents to your database?
A. No. Nothing would damage our reputation faster. We encourage you to add "plants" to your respondent roster. That way you can audit the professionalism and thoroughness of our services. And you'll never have to wonder if we use your respondents for purposes other than your original intent.
Q. Doesn't a call from your company cause confusion with respondents?
A. We don't use our company name when we validate respondents. To avoid respondent concern or confusion about receiving calls from another firm, we make the verification calls on behalf of the recruiting service.
Q. Can I monitor the validation calls?
A. We digitally record the telephone conversations with respondents' permission. We upload the files to our website for your immediate review.
Q. Who confirms the respondents?
A. Confirmation activities are the recruiter's territory. When we validate respondents, we don't discuss the specifics of their participation. We respect recruiter/respondent relationships. Our expertise is ensuring that respondents are qualified to take part in your research.
Q. Do you offer respondent auditing for methodologies other than focus groups?
A. Yes.
Perhaps we should
talk
Call us toll-free today at 1-800-781-1134. Let's spend a little time discussing your needs, the challenges you face, and how we can help you get qualified respondents for your next qualitative market research project.