Respondent Validation
Getting qualified respondents for your qualitative market research can be frustrating and filled with worry. That’s because recruiters don’t always recruit qualified respondents. We know. We’re Aaron-Abrams Field Support Services. For more than 20 years we’ve been helping qualitative market researchers like you get the quality respondents you need.
We also know you’re spending a fortune on respondents. And that you deserve to know that your respondents are qualified. You also deserve to know which respondents don’t qualify before they attend your research. Because finding out after the fact can have disastrous consequences for your research—and for you.
That’s why you need Respondent Auditor.™ The industry’s first unbiased, third-party respondent verification service exclusively for qualitative market researchers. Respondent Auditor takes the confusion and guesswork out of getting the right respondents for your qualitative market research.
Here’s how Respondent Auditor works: You have respondents recruited using your favorite respondent recruiting service. You supply us with your list of respondents. Our team of on-staff respondent auditors personally contact each respondent by telephone and verify their vital screening criteria. We report our unbiased findings directly to you. You rest assured knowing that your respondents are the right respondents for your research, and that you’re always getting the quality respondents you need, no matter the source!
Say goodbye to the stress, hassle and headaches of wasting your valuable time and money dealing with suppliers who recruit unqualified respondents. And say goodbye to respondents who shouldn’t be in your research—and who shouldn’t have been recruited in the first place.
How you benefit . . .
- Improve the quality of your respondents—and your show rate
- Reduce—even eliminate—language barriers, professional respondents, needless cancellations and no shows
- Identify potentially costly problems before they arise, not minutes before your research is about to start
- Discover immediately which suppliers are recruiting quality respondents—and which aren’t
- Rest assured knowing that you’re always getting the quality respondents you need, no matter the source
- Get your peace of mind back knowing that the quality of your respondents—and your reputation—are being looked after
- Say farewell to excuses for sloppy recruiting—and shoddy respondents
Answers to common questions . . .
Q. What does respondent auditing cost?
A. Your cost starts at just $4.95 per verified respondent.
Q. Don’t focus group facilities rescreen respondents in their lobby prior to the groups?
A. Yes, but that’s not the time to learn that you have respondents who don’t qualify.
Q. Do you offer respondent auditing for methodologies other than focus groups?
A. Yes.
Q. Do you add our respondents to your database?
A. No. Nothing would damage our reputation faster. We encourage you to add "plants" to your respondent roster. That way you can audit the professionalism and thoroughness of our services. And you’ll never have to wonder if we use your respondents for purposes other than your original intent.
Q. What makes you qualified to rescreen respondents?
A. Our credentials speak for themselves. Of course, references are available upon request.
Q. What if you say a respondent isn’t qualified?
A. That’s up to you. We simply inform you that there’s a discrepancy between what the respondent told the recruiter and what the respondent told us.
Q. What if a respondent cancels because of your call?
A. There’s no reason for a respondent who is told to expect a verification call to cancel unless they were planning to cancel anyway, or were marginally interested to begin with. You pay for respondent recruiting whether respondents show up or not. So weeding these respondents out sooner than later benefits you and your research.
Q. Why should focus facilities and recruiters allow you to rescreen their respondents?
A. Two reasons. First, we work with recruiters, not against them. We want to help researchers get what they’re expecting, and paying for. We want to help recruiters better understand the nuances of respondent recruiting so they, too, can help their clients have better fieldwork experiences. Second, because we assume 100% liability and responsibility for respondent accuracy for screening questions that we authenticate.
Q. How many times do you try to reach each respondent?
A. We recommend making three attempts to reach respondents. We don’t badger respondents. We don’t leave messages.
Q. What happens if you’re unable to verify a respondent after three attempts?
A. Respondents who are eager to attend your research know that our call is part of the process. For respondents we can’t get in touch with, we let you decide what’s next.
Q. How do you guard against professional respondents?
A. Some professional respondents give themselves away before attending your research. Unfortunately, others don’t. Although we are not always able to spot cheaters prior to your research, we can help you identify respondents who are too wise to the research process, or respondents who are being untruthful.
Q. Doesn’t a call from your company cause confusion with respondents?
A. We don’t use our company name when we validate respondents. To avoid respondent concern or confusion about receiving calls from another firm, we make the verification calls on behalf of the recruiting service.
Q. Can I monitor the validation calls?
A. No. But we record the telephone conversations with respondents’ permission. We make the audio files available to you.
Q. Who confirms the respondents?
A. Confirmation activities are the recruiter’s territory. When we validate respondents, we don’t discuss the specifics of their participation. We respect recruiter/respondent relationships. Our expertise is ensuring that respondents are qualified to take part in your research.
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