Aaron Abrams - Fieldwork Management

Fieldwork Management Field Director

Simply stated, fieldwork management gets your project going in the right direction, keeps it on track, and ensures that your respondents are the right respondents for your qualitative market research. But it’s not that simple.

"The devil is in the details" when it comes to getting quality respondents. Setting up and executing your fieldwork is time consuming and labor intensive. Doing it right is a full-time job. And shortcutting any of the following vital steps only leads to mistakes, delays and added costs—or worse:

Preparing bids to and from field
Selecting and coordinating the right focus facilities (or other venues)
Choosing the right subject matter and incentives for the respondents you need
Crafting a flawless screening questionnaire
Fielding your study and briefing the suppliers
Monitoring field supplier progress
Being available to help solve problems that can jeopardize your research
Rescreening respondents
Arranging every single aspect of your study to avoid last-minute surprises

We work with you on an hourly-rate basis, or at a fixed price. Whether we manage the whole project or you use our staff for specific tasks, here's what we do—and how you benefit:

You collaborate with fieldwork specialists

Many companies claim to be fieldwork management specialists. But most of them also specialize at other things as well. Which immediately makes them generalists. But not with Aaron-Abrams Field Support Services. We specialize at just one thing—getting you the right respondents for your qualitative market research. With less stress, less hassle and fewer headaches.

You get fieldwork expertise

Other companies will tell you that they, too, have many years of fieldwork experience. Unfortunately for you, years of experience alone doesn’t guarantee that they have fieldwork expertise. It’s the savvy gained from more than 20 years of respondent recruiting, executive interviewing and fieldwork management that gives us the skills to deliver quality respondents—and an exceptional fieldwork experience.

Your project sets off in the right direction

Should your research be conducted in the afternoon or evening? How many respondents should be recruited? How much should you pay the respondents? What questions should be included in the screening questionnaire? Which focus group facility or other research venue should you use? These are good questions. You’ll be delighted to know that we have answers. We’ll share them with you when you hire Aaron-Abrams Field Support Services.

You receive across-the-board fieldwork support

Delivering the right respondents for your qualitative market research typically requires our involvement in the screener development, focus facility selection and supervision, and problem-solving phases of your fieldwork. We want you and your research initiatives to benefit from our strategic recommendations and industry expertise. We want you to be a satisfied customer. Our future success depends on it. So does yours.

You control your costs

We’re good negotiators who look out for your best interests when arranging fieldwork services . . . things like facility rentals, specialized recruiters or interviewers, audio/video services and catering. We work hard to help you cut costs and stay within your budget. We’ve been around the block a few times and we’ve built good relationships with our suppliers. That works to your advantage.

You meet your deadlines

We understand deadlines. A lot of arrangements have been made. There’s a lot riding on everything coming together on time. If we feel that we can’t meet your deadline, we won’t take your job. Period.

You get the right screening questionnaire

If your screener isn’t right, neither are your respondents. Not breaking news. But there’s more to writing a screening questionnaire than just encapsulating your research goals. A lot more.

Effective screeners take into account the limitations of recruiters and respondents. They are both comprehensive and easy for recruiters to follow, and for respondents to understand. Even simple mistakes and oversights cause project delays, cost overruns, shoddy respondents—and worse.

Crafting the right screener is a skill developed after many years of practice. We’ve designed and used hundreds of screeners. We know what makes them effective, and what fails. So will you when you retain our services.

You get the right respondents—every time

To further ensure that you get the right respondents, Aaron-Abrams Field Support Services can personally validate each and every one of your respondents. Our on-staff recruiters will rescreen your respondents on key qualifying criteria and report our unbiased findings directly to you. You rest assured knowing that you’re getting the quality respondents you need, no matter the source. (To learn more about Respondent Validation, click here)

You get respondents who make sense

Toy Poodles don’t weight 71 pounds. And Grandma doesn’t drive a low-rider crop top (but that’s another story). The point is this. It takes a well developed eye to make sure respondents not only qualify on paper, but that each respondent’s qualifications also make sense. We hunt out those respondents whose answers don't match up with your research objectives—and eliminate them.

You avoid "professional respondents"

Did you know that many respondents are recruited from the “employment” section of Craigslist.com and mass registration pages on research suppliers’ websites? Seems harmless and a good way of reaching potential respondents. But ask yourself, who would be visiting these types of websites? Answer: Unemployed locals or professional respondents looking to make an extra buck, that’s who.

Fortunately for you, we know the naughty tricks professional respondents use to gain access to your market research. And we know the red flags that give them away. You will, too, when you hire Aaron-Abrams Field Support Services.

You keep your sanity—and your job

You relax knowing that your fieldwork is in the hands of practitioners who use the latest best practices to your advantage. We keep you informed of ongoing developments. We identify potentially costly problems before they arise, and offer solutions that save you time and money. We sweat the small stuff, take nothing for granted, and do the worrying so you don't have to.

You focus on doing what you do best. And so do we . . . making sure you look like a star in front of your clients and colleagues. And making sure you get the qualitative fieldwork you need.

Perhaps we should talk

Call us toll-free today at 1-800-781-1134. Let's spend a little time discussing your needs, the challenges you face, and how we'll help you get the right respondents for your next qualitative market research project.

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