One of the most important issues in qualitative market research is the quality of your respondents. We know, because we specialize at delivering quality respondents to qualitative market researchers. We’re Aaron-Abrams Field Support Services. At your service. Whether you're doing a multi-city focus group project, a handful of ethnographies in one market, or in-depth telephone interviews, you get the quality respondents you want, when you want them. We guarantee it. Here's how we help you:
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Article

4 Ways to Protect the Respondent Pool
The negative stereotypes of long surveys at inconvenient times with poor incentives have turned respondents off from research. In this article we discuss steps researchers can take to keep their respondent pool well-stocked with satisfied respondents.

This article appears in the October 11, 2010 e-newsletter edition of Quirk's Marketing Research Review. ........................................................................................................................................................
No More Mr. Nice Guy: Professional Respondents In Qualitative Research
Explored in this article is the impact of "professional respondents" on qualitative research, including steps researchers and recruiters can take to ferret out problem respondents.

This article appears in the December 8, 2009 e-newsletter edition of Quirk's Marketing Research Review. ........................................................................................................................................................

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